Agentic AI CRM, ERP & Voice Agents built for Indian SMBs
CrafterTech builds custom AI infrastructure for Indian businesses — agentic AI CRMs that actually qualify and convert leads, AI ERP for trading and manufacturing SMBs, and AI voice agents fluent in Hindi and regional languages. Your AI automation runs on Claude, hosted in India, billed in INR, and built around your real workflow — not a generic SaaS template.
Why “AI add-on for Salesforce” doesn't work for Indian SMBs
Indian SMBs don't run sales the way US enterprises do. Most leads come through WhatsApp, Instagram, or referral — not inbound forms. Sales calls are in Hindi or regional languages. Pricing is negotiated. Invoices are GST-compliant by law, not by option. ERPs deal with manufacturing units, not SaaS subscriptions. Bolting GPT on to Salesforce or HubSpot doesn't solve any of that — it just makes a foreign-shaped tool slightly faster.
CrafterTech builds AI automation for the way Indian businesses actually run. Custom AI CRMs that take WhatsApp as a first-class channel. AI ERP modules sized for SMB economics. Voice agents that hold a real conversation in Hindi or Tamil. Hosted in Mumbai, billed in INR, deployed in weeks — not the 9-month enterprise SaaS rollout your team will quietly abandon.
Four AI infrastructure modules, deployed independently or together
Agentic AI CRM
A custom CRM where the agent does the work — qualifies leads from WhatsApp and DMs, books site visits or demos, follows up on stalled deals, and updates pipeline stages automatically. Your sales team focuses on closing, not data entry.
AI ERP Software India
AI ERP for manufacturing, trading, and distribution SMBs. Vendor coordination, inventory forecasting, GST-compliant invoice generation, and natural-language reporting. Replace 4–6 disconnected spreadsheets with one system.
AI Voice Agent for Business
Inbound and outbound voice automation. Books appointments, takes orders, qualifies leads, runs surveys. Handles Hindi, Hinglish, Tamil, Telugu, Kannada, Marathi, Bengali. Warm handoff to humans when needed.
AI Sales Agent Software
Always-on inbound qualifier. Routes hot leads to the right sales rep, books calls into their calendar, sends pre-call briefings, and handles 80%+ of repetitive inquiries before a human ever sees them.
From discovery to live system in 4–6 weeks
Discovery (Week 1)
Map your actual sales/ops motion. Identify the 3 highest-leverage automations. Define success metrics with you.
Build + Integrate (Weeks 2–4)
Custom build the agent, integrate with WhatsApp, your CRM, calendar, billing. Iterate on real conversations daily.
Launch + Optimize (Weeks 5–6)
Pilot launch with 10–20% of traffic. Calibrate against your team. Scale to 100% once metrics hold.
What “built for India” actually means
WhatsApp is the primary surface. Most Indian SMBs already have 5,000+ customer conversations sitting in WhatsApp Business. Our agents ingest that history on Day 1 and use it for context.
GST-compliant by default. Every invoice generated by the system carries valid GSTIN tagging, HSN/SAC codes where applicable, and B2B/B2C switch logic. No bolted-on accounting integration.
Multilingual without hacks. Hindi, Hinglish, Tamil, Telugu, Kannada, Marathi, Bengali handled natively — including in voice. Tone adjusts per language and per industry.
Indian data residency. Customer data hosted in AWS Mumbai region. Audit logs, role-based access, exportable on request. Built for the DPDP Act of 2023.
SMB unit economics. ₹4–8 lakh one-time builds with ₹40K–₹80K/month run rates — built to pay back in single-digit months on a real SMB P&L, not Fortune 500 procurement.
Verticals where AI automation pays back fastest
Real estate brokerage
AI CRM for site visit booking, lead qualification, and broker follow-up loops. Most brokerages cut response time by 70%+ in the first month.
Manufacturing & trading SMBs
AI ERP for vendor management, inventory forecasting, and GST-tagged order workflows. Replaces 5+ disconnected spreadsheets.
Healthcare & clinics
AI voice agents for appointment booking and reminders. Front-desk teams reclaim 20–30 hours per week.
Education & coaching
AI sales agents for admissions counselling, fee follow-up, and parent communication. Multilingual where it matters.
D2C brands
AI sales + support agents on WhatsApp. Pre-purchase nudge, abandoned-cart recovery, post-purchase support.
Agencies & service businesses
AI ops layer over your project management — status updates, client check-ins, internal handoffs.
Custom-scoped, payback in months
Every Enterprise AI engagement is custom-scoped against your real ops cost. We map your current manual hours, propose what to automate first, and show you payback math before you commit. Discovery + scoping is free — you get the plan even if you don't hire us.
Build + monthly retainer
AWS Mumbai region
Free 30-min scoping call
Frequently Asked Questions
What is agentic AI and how is it different from a chatbot?+
A chatbot answers questions. An agentic AI takes actions — it qualifies a lead, books a meeting, updates the CRM, and follows up two days later if there is no reply. It has goals, memory across sessions, and the ability to use tools (calendar, email, your database). CrafterTech builds agents that operate across CRM, ERP, and voice channels with the same context.
Why a custom AI CRM instead of just using HubSpot or Zoho with AI add-ons?+
Off-the-shelf CRMs are built for English-first sales motions and US/EU compliance frameworks. Indian SMBs run sales over WhatsApp, deal in INR with GST workflows, often run multi-language teams, and have hyper-specific industry needs (real estate brokerage, manufacturing trading, clinic operations). A custom AI CRM is built around your actual sales motion in 4–6 weeks instead of forcing your team into a generic tool.
How does an AI voice agent work for Indian clinics or service businesses?+
The agent answers inbound calls, books appointments based on your real availability, takes patient or customer details, sends confirmations via WhatsApp, and handles common queries in Hindi or your regional language. Calls that need human attention get warm-handed off with full context. Most clinics and service teams reclaim 20–30 hours per week of front-desk time within a month.
How much does custom AI CRM development cost in India?+
Pricing is custom per engagement and depends on scope, integrations, and call/conversation volume. We always cost it against your current manual ops cost so payback is clear before you commit — most customers see payback in 3–5 months. Book a 30-minute scoping call to get exact numbers for your business.
What industries does CrafterTech build for?+
Highest-fit verticals so far: real estate (lead qualification, site-visit booking), manufacturing and trading SMBs (custom ERP, vendor coordination), healthcare clinics (appointment booking, follow-ups), education (admissions counselling, fee collection), and D2C brands (sales agent, post-purchase support). We screen new fits in a 30-minute call before engaging.
Where does the data live and is it secure?+
All customer data is hosted in AWS Mumbai region by default — Indian data residency, encrypted at rest and in transit. Production access is permissioned per workspace. We do not train any model on your business data. Compliance: SOC 2-aligned controls, full audit logs, and an exportable data dump available at any time.
Ready to scope your AI infrastructure?
Free 30-minute discovery call. We’ll map your sales/ops motion and tell you what to build first — even if you don’t hire us.
Talk to CrafterTech